This is blog five in the series The Business of Owning a Dental Practice. Todays topic is to discuss a Production Model or a Profitability Model of business and why more production doesn’t always lead to more money in your own pocket.
The prevailing theory of most dentists I speak with is the belief that increasing Production will grow their practice. The dentists I speak with usually have an annual number as their set goal for Production. And I fully support setting a production goal but it’s not the measure of practice growth I would choose to use.
That’s because I’ve worked with way too many dentists who came to me because they had done everything possible to increase Production and Collection only to find their expenses increased too and they themselves did not really make much more. They were frustrated with all of the extra work it was taking to make the increased production happen and then not see the reward for...
When you want to tell a patient about the state of their oral health, what do you do? Most dentists use a disclosing tool to tell patients the truth about their oral health because these disclosing tools are designed to help the patient understand what exactly is going on and then take control of their dental health.
It’s pretty common sense to most of us that patients really do want to know how their oral health is–even if it is poor–because they want to be able to find solutions and get healthy again. However, many dentists are afraid to go through the work of assessing their practice’s financial health, because they don’t really want to see the truth. They would prefer to keep their heads in the sand, even though they long for more profitable outcomes. This is where the profit first for dentists model comes into play.
I know that it can be nerve-wracking to turn on the lightbulb and see what’s really going on financially...
How would you answer the question, “Why isn’t my dental practice profitable enough?”
Many people would say the reason they aren’t profitable enough is that they aren’t growing enough. This is a natural assumption, but I would argue that equating profits with growth is an old formula. To truly grow your profits you have to know your profitability. When you have no idea what your profitability is, however, or what services or benefit plans you provide that are profitable–that’s a problem.
The solution? Take your profit first.
You need to operate under a new formula of Sales - Profits = Expenses, instead of Sales - Expenses = Profits. This new way of doing business will challenge you because you have to totally rethink how you’re doing business, but the challenge will be worth it in the end. You’ll need to be resourceful, honest with yourself, and ready to stop doing things that aren’t helping your profitability. But when you...
Hey everyone! Thank you for sticking around with me for the last video of this series!
Are you a small business and/or a dentist that is in need of keeping your profit? Are you struggling a bit financially? It can be hard to navigate finances as a dentist with the way taxes are. Well, today’s topic is to help you find the resources you need to profit first.
Today we are going to be talking all about GAAP: Generally Accepted Accounting Principles. GAAP was created for accountants to follow when reporting their business client’s income to the government. An equation that accountants still use today is: sales - expenses = profits. Therefore, the business has sales that collect the money that is needed to pay all of the bills. Afterward, the business owners get to keep what is left. Unfortunately, small business owners and dentists do not always get to keep the profit that they wish to have or deserve. This is where Profit First for Dentists is available to help you and your...
So many dentists that I talk with seem to be asking the same question: where is all the money going?
They’re working hard, getting new clients, and feel like things are going well, and yet, at the end of each month, their profits are not increasing. To make things more difficult, many dentists can feel overwhelmed or confused by their Chart of Accounts. If that sounds like you, don’t worry–you are not alone! I’d encourage you to take a step back, breathe, and work on organizing just one part of your Chart of Accounts. Today, I want to help you organize your expenses, which really fall under 2 major categories and a few subcategories.
The two types of expenses that your dental practice has are: Fixed Expenses and Variable Expenses.
A Fixed Expense is an expense where the dollar amount you’re spending each month does not change, but the percentage of the expense in collections will vary. Fixed Expenses include:
It’s a given that all dental practices will be consistently trying to increase their number of new patients. Most dentists I encounter would say that for a dental practice, growth can be defined by an increase in patient numbers. However, I want to suggest that from a profitability standpoint, this may not be the best way to measure growth.
The way I see it, true growth in a dental practice is related more to an increase in profits, rather than an increase in new patients. Sometimes these two things go hand-in-hand, but I have seen too many dental practices begin to rapidly increase patient numbers only to find that their profits are remaining nearly the same, despite the increased time and effort they are pouring into their practice.
Think about it this way–what does it take to accept a new patient and care for them well over time? Large increases in patient numbers often lead to hiring new staff, purchasing more or new equipment and tools, and bigger...
This week we are talking all about dealing with benefit plans in your dental practice. You can watch the video here!
There are many coaches and consultants out there who specifically work with dentists to figure out how to deal with benefit plans. I believe that no matter what approach they’re coming from, they are all doing good, valuable work that can work for different practices. However, my approach comes from a profitability stance because the Profit First system is what I am trained and certified in.
I believe that any good business decision can be made only by looking at the data. It does take work to determine what data is really true data, but once you are able to determine what your cash flow is, you can begin to make decisions that will increase your profitability. To begin making good analysis of benefit plans and making educated decisions about how to deal with them, you need to determine if your cash flow is sufficient, and if not, how to increase it by...
This week we are talking about the production vs. profitability model of business, and why more production does not always equal more money in your own pocket. Check out my latest video here.
The dentists I speak with normally have a set number for annual goals of production that they hope will measure their overall business growth. While I fully support setting production goals, I wouldn’t choose production goals as the metric for growth and increased profitability. This is because I’ve worked with too many dentists who increased production but found that it did not result in more profit because as production increased, so did expenses.
That’s why you need to get clear on what “business growth” means to you. Is it a certain production number? Or is it a certain level of profit?
If you are hoping for greater profitability in your practice, I’ve found that using a Profit-First Model is the simplest and most effective model to boost...